It’s all about the AUDIENCE

Chapter 2 & 3 of Janice Redish’s book—Letting Go of the Words

creating material for the web—focusing on audience and homepage
    Professor-Headshot-Collage 2014 finalists headshot collage

Who is my audience? It could be anyone . . .

Redish advises that we follow these steps to understand our audience

  1. List your major audiences
  2. Gather information about your audiences
  3. List major characteristics for each audience
  4. Gather your audiences’ questions, tasks, and stories
  5. User your information to create personas
  6. Include the persona’s goals and tasks
  7. Use your information to write scenarios for your site

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Video Editing

Chapter 8 of Osgood and Hinshaw’s book— The Aesthetics of Editing

Continuity, Jump Cuts, Sequencing—simply EDITING 
editing    video-editing

The underlying theme that I gathered from Osgood and Hinshaw was that editing impacts the audience in one of two ways

           1) Editing is inconspicuous

           2) Editing is purposefully conspicuous

In other words, editing can be used to create a sense of continuity in which the editing does not detract from the video because the editing is so inconspicuous. Or editing is the point of the video. For instance, in a movie trailer it is quite salient that the trailer has been edited. This is done through employing the method of jump cut. This shawshank redemption clip demonstrates what I mean

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Technology shaping our Future?

Part 3 of Virilio’s book— Open Sky

cyberspace, eye lust, second life, earth village, and so forth . . .

I have to admit that my interest in virtual worlds was spiked after reading Virilio Part 1 and Virilio Part 2. Consequently, I decide to try Second Life out. I joined for free and was apprehensive of becoming addicted. However, quite to my surprise I was not that blown away at all. I spent approximately an hour “engaged” in Second Life and then my interest was completely lost. There were not nearly the number of activities I expected to find or people to converse with. Furthermore, I found Second Life not to be a very welcoming place. 

olympics_003 secondlife

In Part 3 Virilio continues on his far fetched ideas from the previous sections, but even takes a farther out into ambiguity in Chapter 3.

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People as Robots

Part 2 of Virilio’s book— Open Sky

Process of dehumanization as we transform from humans to machines

In Part 2 Virilio furthers his discussion from Part 1 and again his arguments are quite intriguing. As an information technology major I am an obvious proponent for the benefits of technology, but I am also very wary of how far technology could potentially take us.


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To be so far . . . and yet so close

Part 1 of Virilio’s book— Open Sky

Critique of technology as we redefine “time”, “space”, “speed”

In these chapters Virilio articulates himself with verbosity and jargon. However, he makes a very intuitive critique of technology. Technology is replacing our conception of of physical proximity and this may not be good. What actually is real time?

A great example is facetime or skype. In our current age we have the ability to look at and talk to anyone who has a phone or computer regardless of their “distance” from us. Currently, we see this as quite advantageous.


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Blogging Benefits—Blah, Blah, Blah

Chapter 2 & 3 of Rettberg’s book— Blogging

Proliferation of blogs—how this has occurred and if it is positive
benefits of blogging, people always resistant to change, public sphere, less sense of ownership 
weak ties, distributed network, linking gains popularity for search engines, privacy issues
Resistance to change is human nature, but blogging has become the focal point of a digital revolution.  An interactive revolution in which a public sphere has come to fruition. A revolution which endangers privacy and empowers the people. 

In these chapters Retterberg takes us back through the history of media—all the way to Plato and his resistance to literacy or writing. Humans have always resisted change, often when change was inevitable. Our thought process goes something like—I am used to the old way and it works. Why should I change?

However, change is inevitable and I would contend that it most often affects us positively. The transition from orality to literacy has 6 main positive benefits outlined by Einstein.

  1. Dissemination
  2. Standardization
  3. Reorganization
  4. Data collection
  5. Preservation
  6. Amplification and Reinforcement

These obvious benefits are also seen in blogging and all of digital media. However, the transition to blogging and digital media has it own unique set of benefits. Danah boyd, popular blogger and researcher, outline these.

  1. Persistence
  2. Search-ability
  3. Replicability
  4. Invisible Audiences

Blogging lets everyone have a voice. Anyone who a computer and access to the internet can create blog as well as provide insight on the blogs of others. This new age of digital media has improved from literature because there is less of a sense of ownership in blogs and the internet in general. Blogs are constantly evolving and less like a physical text or literature that may be copyrighted.