It’s all about the AUDIENCE

Chapter 2 & 3 of Janice Redish’s book—Letting Go of the Words

creating material for the web—focusing on audience and homepage
    Professor-Headshot-Collage 2014 finalists headshot collage

Who is my audience? It could be anyone . . .

Redish advises that we follow these steps to understand our audience

  1. List your major audiences
  2. Gather information about your audiences
  3. List major characteristics for each audience
  4. Gather your audiences’ questions, tasks, and stories
  5. User your information to create personas
  6. Include the persona’s goals and tasks
  7. Use your information to write scenarios for your site

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Video Editing

Chapter 8 of Osgood and Hinshaw’s book— The Aesthetics of Editing

Continuity, Jump Cuts, Sequencing—simply EDITING 
editing    video-editing

The underlying theme that I gathered from Osgood and Hinshaw was that editing impacts the audience in one of two ways

           1) Editing is inconspicuous

           2) Editing is purposefully conspicuous

In other words, editing can be used to create a sense of continuity in which the editing does not detract from the video because the editing is so inconspicuous. Or editing is the point of the video. For instance, in a movie trailer it is quite salient that the trailer has been edited. This is done through employing the method of jump cut. This shawshank redemption clip demonstrates what I mean

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Direction of Design

Two Dimensional Field by Zettl—Sight, Sound, Motion: Applied Media Aesthetics

Field forces on the screen which serve to clarify and intensify events

Images are so powerful because of how the speak to us. There is an inherent message in how the objects on every screen is organized. Essentially I interpret this to mean point of view. As Zettl was discussing tilting planes I guessed that a similar affect might be drawn from a bird in the sky. I almost felt a little nauseated   by watching the video below.

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Technology shaping our Future?

Part 3 of Virilio’s book— Open Sky

cyberspace, eye lust, second life, earth village, and so forth . . .

I have to admit that my interest in virtual worlds was spiked after reading Virilio Part 1 and Virilio Part 2. Consequently, I decide to try Second Life out. I joined for free and was apprehensive of becoming addicted. However, quite to my surprise I was not that blown away at all. I spent approximately an hour “engaged” in Second Life and then my interest was completely lost. There were not nearly the number of activities I expected to find or people to converse with. Furthermore, I found Second Life not to be a very welcoming place. 

olympics_003 secondlife

In Part 3 Virilio continues on his far fetched ideas from the previous sections, but even takes a farther out into ambiguity in Chapter 3.

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People as Robots

Part 2 of Virilio’s book— Open Sky

Process of dehumanization as we transform from humans to machines

In Part 2 Virilio furthers his discussion from Part 1 and again his arguments are quite intriguing. As an information technology major I am an obvious proponent for the benefits of technology, but I am also very wary of how far technology could potentially take us.


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To be so far . . . and yet so close

Part 1 of Virilio’s book— Open Sky

Critique of technology as we redefine “time”, “space”, “speed”

In these chapters Virilio articulates himself with verbosity and jargon. However, he makes a very intuitive critique of technology. Technology is replacing our conception of of physical proximity and this may not be good. What actually is real time?

A great example is facetime or skype. In our current age we have the ability to look at and talk to anyone who has a phone or computer regardless of their “distance” from us. Currently, we see this as quite advantageous.


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We Choose What we See

Chapter 2 of Sturken and Cartwright’s book— Viewers Make Meaning

Images are all viewed through paradigms of the viewer and the context

An image can be interpreted in a multitude of ways. This is interpretation is dependent upon many relative factors.

  • images interpellate viewers
  • critical thinking
  • intervisuality—interaction of modes of visuality
  • aesthetics based on taste
  • cultural capital, habitus
  • ideology
  • cultural appropriation

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Images—always tell the truth?

Ch 1 of Sturken & Cartwright’s book— Practices of Looking: An Introduction to Visual Culture

We are inundated with images. Images that we take at face value. Images that manipulate.

Cliches integral to our society—

  • A picture is worth 1000 words
  • What you see is what you get

In our society we consider an image to be synonymous with the truth. A picture captures the actual situation right? What could be better proof of the actual events that transpired than an image?

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