It’s all about the AUDIENCE

Chapter 2 & 3 of Janice Redish’s book—Letting Go of the Words

creating material for the web—focusing on audience and homepage
    Professor-Headshot-Collage 2014 finalists headshot collage

Who is my audience? It could be anyone . . .

Redish advises that we follow these steps to understand our audience

  1. List your major audiences
  2. Gather information about your audiences
  3. List major characteristics for each audience
  4. Gather your audiences’ questions, tasks, and stories
  5. User your information to create personas
  6. Include the persona’s goals and tasks
  7. Use your information to write scenarios for your site

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Video Editing

Chapter 8 of Osgood and Hinshaw’s book— The Aesthetics of Editing

Continuity, Jump Cuts, Sequencing—simply EDITING 
 
editing    video-editing

The underlying theme that I gathered from Osgood and Hinshaw was that editing impacts the audience in one of two ways

           1) Editing is inconspicuous

           2) Editing is purposefully conspicuous

In other words, editing can be used to create a sense of continuity in which the editing does not detract from the video because the editing is so inconspicuous. Or editing is the point of the video. For instance, in a movie trailer it is quite salient that the trailer has been edited. This is done through employing the method of jump cut. This shawshank redemption clip demonstrates what I mean

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Direction of Design

Two Dimensional Field by Zettl—Sight, Sound, Motion: Applied Media Aesthetics

Field forces on the screen which serve to clarify and intensify events

Images are so powerful because of how the speak to us. There is an inherent message in how the objects on every screen is organized. Essentially I interpret this to mean point of view. As Zettl was discussing tilting planes I guessed that a similar affect might be drawn from a bird in the sky. I almost felt a little nauseated   by watching the video below.

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