It’s all about the AUDIENCE

Chapter 2 & 3 of Janice Redish’s book—Letting Go of the Words

creating material for the web—focusing on audience and homepage
    Professor-Headshot-Collage 2014 finalists headshot collage

Who is my audience? It could be anyone . . .

Redish advises that we follow these steps to understand our audience

  1. List your major audiences
  2. Gather information about your audiences
  3. List major characteristics for each audience
  4. Gather your audiences’ questions, tasks, and stories
  5. User your information to create personas
  6. Include the persona’s goals and tasks
  7. Use your information to write scenarios for your site

Redish proposes that the five major functions of the homepage are

  1. identifying the site, establishing the brand
  2. setting the tone and personality of the site
  3. helping people get a sense of what the site is all about
  4. letting people start key tasks immediately
  5. sending each person on the right way, effectively and efficiently

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