It’s all about the AUDIENCE

Chapter 2 & 3 of Janice Redish’s book—Letting Go of the Words

creating material for the web—focusing on audience and homepage
    Professor-Headshot-Collage 2014 finalists headshot collage

Who is my audience? It could be anyone . . .

Redish advises that we follow these steps to understand our audience

  1. List your major audiences
  2. Gather information about your audiences
  3. List major characteristics for each audience
  4. Gather your audiences’ questions, tasks, and stories
  5. User your information to create personas
  6. Include the persona’s goals and tasks
  7. Use your information to write scenarios for your site

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Making a Website

So many options, So much to consider—users, strategy, scope, and platform

Weebly-Pic Wix-Pic Webs-Pic IM-Creator-pic

I am creating a website to showcase all of my work in this Digital Communications class along with outside work that I have produced. First, I must consider who the users of this site will realistically be.

  • potential employers
  • admissions people
  • me

Hence, I prompted to consider the probing questions? (this is my strategy)

  • What brand do I wish to portray?
  • What message do I wish to convey?
  • What is so important about me that my website users should easily gather by browsing my site?

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Story Board—What are you looking at?

the infiltration of cellphone apps into our lives 

What are you looking at?

Image   vs    20140115-parkinsons-380x200

To build upon my slideshow of pictures demonstrating cellphone applications as they manifest in our lives I will be creating a video. I hope to integrate the opinions of many different people and how are lives are affected. As opposed to the slideshow, however, I hope to convey hope how apps can negatively affect people as the serve to disconnect us from others.


Step 1

These pictures above portray what I hope to be the first part of my project. This first part hopefully would be a bunch of snap individual interviews. This methodology would harness the technique of spatial jump cuts and psychological closure.

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Video Editing

Chapter 8 of Osgood and Hinshaw’s book— The Aesthetics of Editing

Continuity, Jump Cuts, Sequencing—simply EDITING 
editing    video-editing

The underlying theme that I gathered from Osgood and Hinshaw was that editing impacts the audience in one of two ways

           1) Editing is inconspicuous

           2) Editing is purposefully conspicuous

In other words, editing can be used to create a sense of continuity in which the editing does not detract from the video because the editing is so inconspicuous. Or editing is the point of the video. For instance, in a movie trailer it is quite salient that the trailer has been edited. This is done through employing the method of jump cut. This shawshank redemption clip demonstrates what I mean

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Direction of Design

Two Dimensional Field by Zettl—Sight, Sound, Motion: Applied Media Aesthetics

Field forces on the screen which serve to clarify and intensify events

Images are so powerful because of how the speak to us. There is an inherent message in how the objects on every screen is organized. Essentially I interpret this to mean point of view. As Zettl was discussing tilting planes I guessed that a similar affect might be drawn from a bird in the sky. I almost felt a little nauseated   by watching the video below.

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Technology shaping our Future?

Part 3 of Virilio’s book— Open Sky

cyberspace, eye lust, second life, earth village, and so forth . . .

I have to admit that my interest in virtual worlds was spiked after reading Virilio Part 1 and Virilio Part 2. Consequently, I decide to try Second Life out. I joined for free and was apprehensive of becoming addicted. However, quite to my surprise I was not that blown away at all. I spent approximately an hour “engaged” in Second Life and then my interest was completely lost. There were not nearly the number of activities I expected to find or people to converse with. Furthermore, I found Second Life not to be a very welcoming place. 

olympics_003 secondlife

In Part 3 Virilio continues on his far fetched ideas from the previous sections, but even takes a farther out into ambiguity in Chapter 3.

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People as Robots

Part 2 of Virilio’s book— Open Sky

Process of dehumanization as we transform from humans to machines

In Part 2 Virilio furthers his discussion from Part 1 and again his arguments are quite intriguing. As an information technology major I am an obvious proponent for the benefits of technology, but I am also very wary of how far technology could potentially take us.


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